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Trade Show Displays

Booth Accessories

Trade Show Lighting

According to the Center for Exhibition Industry Research, the most important factor in any trade show display relative to cost is exhibit lighting. A well designed trade show lighting system can help to redeem a poorly designed exhibit, and poor trade show lighting can ruin a professional-looking exhibit. Purchasing trade show lights is a small expense relative to the overall cost of purchasing a trade show booth, but proper lighting is proven to have a big impact on attendees and visitors to your exhibit.

Many Displays Offer Built-In Lighting

If you're having trouble coming up with a plan to effectively light your trade show display, the easy solution is to purchase a display that has lighting built in to the exhibit itself. Exhibit One displays and XRline displays come with recessed lighting build directly into the canopy. These lighting systems are designed to cast exactly the right amount of light on to your back wall graphic without washing out the details, and they have been proven to be effective through years of successful exhibiting experiences.

Floodlights or Spotlights?

What type of trade show lighting you will use depends on the desired effect. If you plan to highlight a large graphic area, floodlights (also called "wall washers") are designed to cast a broad beam that will evenly light up your exhibit. If you want to highlight a particular product or a special area of your exhibit, spotlights will probably work best for you. Spotlights cast a very direct beam in a very specific direction, which is a great way to draw the attention of visitors and attendees.

Create Your Environment

More than any other part of your trade show display system, exhibit lighting can help you create an interesting environment. If you want to create a warm, inviting environment, soft lighting will help you achieve that effect. If you need to create a high-energy environment, bright spotlights with focused beams will create the illusion of activity and energy. In short, lighting is an effective tool for the creation of interesting environments.

At MODdisplays, we offer a number of different lighting options. Our LightCraft lights are high-end, effective systems that are built to last. Lumina lights are affordable lights designed for repeated use in high-demand environments. If you're not sure what lighting system works best for your company, give us a call at 877.MOD.EXPO or email sales@moddisplays.com.