Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign Up for Our Email Newsletter

on Google+

Graphics designed using the templates provided on our website

Templates for each of our displays can be found on the product page. The templates are located below the product images under the third tab. If you click on the third tab labeled "Graphic Template" you can select the associated product templates. Note: If you are on a MAC using the Safari browser you might need to right click or hold down CTRL and click to choose "Download Linked File As"

The templates can also be found on a master list here.

All artwork is at least 72 DPI when placed on a full scale template (Back to the top)

The DPI of your images when placed on our templates should be a minimum of 72 DPI and a maximum of 150 DPI. Some of our templates have been created at half scale so that they are compatible with Photoshop and Illustrators maximum canvas size. For templates that are designed at half scale you need to double the DPI to a minimum of 200 DPI.

A good way to double check the DPI of your embedded images is to zoom in to your artwork at 100% The examples below show the original image, an acceptable DPI above 72, and an unacceptable DPI lower than 72.

Zoomed out to show full image Zoomed in to 100% - 120 DPI Zoomed in to 100% - below 72 DPI

Critical information is within the designated area outlined on our templates (Back to the top)

Most of our templates have color coded guidelines that show the bleed area, primary area and a 2 inch safe area. Background elements should extend to the full size of the document/artboard, past the final size guideline. Other critical elements such as your logo, complimentary images, and text should be kept within the designated safe area.

All artwork is setup using CMYK or Pantone colors (Back to the top)

CMYK and Pantones

All of our display graphics are printed using the CMYK color process. Although your display graphics will be printed in CMYK, it's still beneficial to use Pantone colors in your artwork when needed. Pantone colors allow us to have a color target for your current display and also build a color standard for you or your company for future projects.

Pantones are usually picked and utilized at the initial stage of the branding process of your company (when your logo, letterhead, business cards, etc... are created). In the rare case that you would like to use pantone colors on your display graphics, but you haven't previously used them, then you must pick the Pantone colors from a physical swatch book. The Pantone swatch book can be purchased directly from the Pantone Website. The Pantone swatch book is universally used across the printing and design industry.Please note that you can't visually pick Pantone colors from within a design program such as Adobe Photoshop or Adobe Illustrator because all computer monitors can display colors differently.

Color Reproduction

The reproduction of color can be a complicated process. We try to make the process as simple as possible, but there are several variables that can affect how the colors on your display graphics will print.

Even when Pantone colors are used there are some colors that can't be reproduced within the CMYK color gamut. Our displays also utilize several different types of material that your graphics will be printed on. The type of material can also change the appearance of how colors will look when printed.

The examples below show how colors may appear when converted to CMYK and how they may look when printed on different types of materials.

Pantone VS CMYK

Pantone 7488 ------------ CMYK Equivalent
This diagram is an example of how some Pantone colors will appear when printed in CMYK. This diagram is an extreme example, but it clearly shows that certain colors can be very different when reproduced with the CMYK printing process.

The left square is the Pantone color and the right square is what that color will look like when printed in CMYK.

How color appear on different printed materials

Pantone 7488 -------------- CMYK Vinyl ------------- CMYK Fabric
This diagram is an example of how colors can appear when printed on two different types of material.

The left square is the Pantone color, the middle square is a simulation of what that color would print like on a vinyl material, and the far right square is a simulation of what that color would look like printed on a fabric.

There are some other variables that can't be simulated on a computer monitor that can also affect how colors appear. Fabric is slightly translucent and the lighting in-front or in-back of the display can change how colors appear. Vinyl or a Poly material can have a gloss which will slightly reflect light and can create a highlight across the display. The fabric material that our table throws and runners are printed on can have a very slight sparkle in certain light and can make colors appear lighter than they really are.

All text has been converted to outlines (Back to the top)

One of the final steps when preparing your artwork is to save a version of your design with the fonts converted to outlines. This eliminates the need for you to provide us with the fonts that you incorporated into your design. Please note that fonts that have been converted to outlines can no longer be edited via the text tool.

All images embedded and not linked (Back to the top)

Embedding images versus linking them allows you to upload one complete print ready file to us.

Final artwork provided as a high resolution PDF, Ai, or PSD file (Back to the top)

We prefer final artwork to be sent in PDF, Ai, EPS or a PSD file, although we do accept high resolution image files, as well as Adobe Indesign. Please note that Indesign files require that you also send the linked elements. Please also note that modifications to Flattened PSD files and Image formats such as JPEG, PNG, and TIFF are very limited.