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Tips, tricks, and advice about trade shows, display planning, budgeting, and the trade show exhibitor experience.
Trade Show Industry Pulse: What Happens in Vegas....Will Impact Everything
A quick look into the current status of reopening Las Vegas and how that could impact the trade show industry.
May 27, 2020
Trade Show Industry Pulse: COVID-19 Update and Predictions
While COVID-19 has drastically impacted the trade show industry in 2020, we believe we are now seeing signs of hope. There are indications that Q4 in 2020 could be stronger than initially thought. Regional shows should get a boost and combing the new tech tools used in early 2020 with live shows could make the industry stronger than it was before.
May 20, 2020
Gripes & Likes: Backlit Back Wall Displays
The "Gripes and Likes Blog" is intended to offer honest feedback from our perspective as a seller and from our customer's perspective as the buyer. This specific article will focus on backlit back wall displays.
December 5, 2019
How to Understand Monitor Mount Specs
Determining the mount pattern, screw size, and weight of your monitor (LCD, LED LCD, TV, Flat Panel, etc.) then verifying if and how it mounts to your new exhibit, will make set-up at the show much easier.
March 21, 2019
Effective Trade Show Games
Any good game idea must help draw show attendees and other show exhibitors into your booth for you to introduce yourself and your company to them. Whether you decide to use a tried-and-true game like the business card raffle or a counting game, or if you decide to go way outside of the box with a scavenger hunt or another creative brand-centered experience, games are great for driving foot traffic into your booth.
January 23, 2019
How to Create a Trade Show Budget
So your company is ready to take the plunge into trade show marketing? But after researching the cost to exhibit at a show or expo, you realize there’s a lot of fees that are not outlined anywhere. There are a few recommendations for not blowing your budget. With these costs in mind, it has been considered an industry standard that a company’s overall trade show budget is three times the the cost to reserve a booth space.
January 21, 2019
How Trade Show Dollars Are Spent
Companies spent an estimated $25 billion on exhibiting at trade shows and expos in 2017 according to the Center for Exhibition Industry Research's latest "How the Exhibit Dollar is Spent" report 2017.The online survey results are based on a study conducted by CEIR in the summer of 2017, polling a sampling of exhibitors from lists provided by exhibit service providers such as Fern, Freeman, GES, Hargrove and Shepard Exposition Services.
January 21, 2019
The Best Trade Show Display
The search for the best trade show display is a never-ending journey for many companies. For many, the process of trying to find the perfect display is elusive. Similar to searching for a perfect pair of shoes, each option has its pros and cons. Some are nearer to perfection than others, but none take the crown as the perfect trade show display. Much of this discussion is dependent on your particular company’s marketing needs and strategy behind a trade show display. While some businesses may need maximum visibilities, many others are viewing a perfect display through the lens of practical needs: portability, setup, weight, etc.
January 15, 2019
3 Portable Trade Show Displays To Make Your Show Easier
Portability is one of the most important aspects to weigh when researching a new trade show display. If you have a small team of one or two people, and need to be able to easily transport or ship your display affordably, you’ll want to make sure that the display you’re purchasing is easy to move. While many modular displays such as XVline or Exhibitline are also portable, there are three highly portable displays to focus on if portability is important in your search.
January 11, 2019
How to Create an Effective Display Design
With so many factors at play during a trade show, taking control of the parts you can impact is crucial. Few things are more important to the potential success of your trade show than getting the design on your booth display right. A trade show is essentially a competition over the attention of attendees. Some businesses invest heavily in having the biggest booth. That’s certainly one way to get attention. For those companies with a more modest budget, getting the design right can be both cost effective and more strategically impactful in reaching your target audience.
January 10, 2019