MODDISPLAYS

Whether you own a fledgling startup, work for a non-profit, or are leading an upstart marketing department, many of us have had the experience of making a large impact at a trade show with a small budget. Perhaps you've been advocating for your company to begin exhibiting at business expos, industry conventions, special recruitment events, or trade shows. You finally get the green light, but are provided a limited budget.

When you’re creating a booth layout for a trade show, its natural to focus a lot of attention on the visual elements of the booth. After all, the design and graphics will play a large role in how your brand is represented. Curb appeal is hugely important, and the design helps to visually express your brand’s message. With that being said, don't overlook how you plan to use your booth. The space needs to be planned out for how it will be used. How will people enter the booth? Where will you be positioned to answer questions? Where will you place information for easy access? Do you need space for storage?

Portable trade show displays are popular because of the low cost of shipping and drayage, but picking the right exhibit for your company can be a tough project. There are hundreds of different models available online, and which one you pick will depend on your marketing budget and what types of accessories you need. No matter what type of trade show display you choose, the goal is to make a huge impact with your exhibit space and leave a lasting impression on visitors.

Sometimes when a deadline is looming, you might rush to finish a design. A new trade show display is an investment in your future business. You must get it right. Use these tips to make sure your next display is unforgettable.

Setting up a complicated exhibit can cost your company staffing hours before and after the show. It can also cut into valuable face-to-face time with your potential customers. For many exhibitors, installation and dismantle is an unpredictable and chaotic part of trade show marketing that eats into their budget.

Most exhibitors start out with table top displays and progress to larger exhibits as their trade show marketing program picks up steam. In the past, floor displays were cost-prohibitive to many companies, but today there are many options accessible to any small business to move immediately into 10′ x 10′ spaces.

There are endless options when searching for your next trade show display. One choice has become our most popular display for good reason. The Waveline and Waveline Media displays are versatile, adaptable, and make everyone's design look good. Here are a few reasons why we think you'll agree.

1- Pick the wrong show in the first place. Many exhibitors with sound marketing practices puzzle at their lack of success at trade shows, but even the best marketing practices won’t help if you’re putting your product in front of the wrong audience. Finding trade shows populated with your target audience is the first step to success.

A few things to keep in mind as you're preparing for your next trade show, conference or event. Participation in any event, whether it's a trade show or business expo, can be unexpectantly costly if you are unprepared. Here are a few items to remember as you're planning your next exhibiting opportunity.

Your trade show marketing program will have the biggest impact by reaching the most potential customers. To find the shows with the most potential, check trade show attendee lists. You should be able to find events populated with your target audience. Sometimes the biggest pool of potential customers might be found at a trade show in a peripheral industry.

At MODdisplays, many of our clients are in a similar situation as you are. They are responsible for ordering a portable 10x10 display that checks all of the following boxes. Most common needs in a trade show display: Can be checked on a plane Easy to assemble for different mechanical skill levels and body types Durable Looks professional Limited budget

Ordering a trade show booth can be a little intimidating. Mostly because, like any industry, it has some technical terms that confuse things along the way. At MOD, we get it, and hope to help clear up some of the confusion. We have compiled a list of terms and phrases along with definitions and general knowledge to help proactively alleviate some of these issues.

If you're new to trade shows, it can sometimes feel like people are talking in a different language when they're explaining booth options at an event. There are four common booth configurations Inline - booths with one side facing an aisle Corner - booths with two sides facing an aisle Peninsula - booths with three sides facing an aisle Island - booths with all four sides facing an aisle