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Tips, tricks, and advice about trade show displays and the trade show exhibitor experience.
Examples of LED Backlit Trade Show Displays
More and more businesses are turning to LED backlit trade show displays as a way to stand out in a sea of booths. While the lighting is subtle, it certainly brings high impact in a crowded space. There are a variety of backlit displays on the market. The two most commonly available are lightboxes and tension fabric displays. While the general concept is the same, the two systems are vastly different. Both systems have a lighting system inside the frame and graphic.
November 27, 2018
5 Alternative Uses for Trade Show Displays
While most businesses purchase a display for the sole purpose of exhibiting at a trade show, there's no reason for it to live out the weeks and months between shows packed away in a corner or a closet. Many of the components used in most modern trade show displays can be repurposed for small events, around the office or in your company's lobby or atrium. Also, many of the products available from trade show display companies could be utilized in varied situations.
November 14, 2018
Shipping to United Kingdom Simplified
To provide better service to our clients ordering exhibition stands in the United Kingdom, we now offer a streamlined system for all shipments to our neighbors across the pond.
October 26, 2018
Alternatives to Banner Stand Walls
A retractable banner stand wall is a great beginner solution for a trade show display. The banner stands themselves have many positive attributes such as its lightweight, portable, and sets up quickly. There are some alternatives that may be more attractive to trade show exhibitors for a variety of reasons. For example, tension fabric displays such as a standard Waveline backwall are an excellent alternative to banner stand walls.
October 4, 2018
Get Inspired with Booth Display Ideas
Have you been tasked with creating a trade show display for your company, but you're lost at where to begin? If you've not been to a trade show previously, this can be a daunting task. But have no fear, the general idea can be simplified relatively easily. A general rule of thumb is to reduce the standard 10x10 backwall into one bold message, logo...
October 1, 2018
Upcoming Trade Show Calendar
There are over 4,000 trade shows, expos, conferences, summits, and fairs throughout the United States and Canada annually. Now you can find upcoming trade shows on our Trade Show Calendar. Finding the right trade show to exhibit is key to any marketing strategy.
September 28, 2018
3 Things to Avoid Doing During Trade Shows
Trade show participation is an investment. For many companies, it's a sizable portion of their marketing budgets for the year. The return on investment is critical. It's easy to worry about the big items and forget about some of the smallest details. No matter what, there are a few things to avoid doing during trade shows especially while staffing the booth by yourself.
September 25, 2018
How Much Does a Trade Show Display Cost?
If you've been tasked with the job of researching the cost of buying a display for your upcoming trade show, expo, conference, or other special event, you know the answer to this question is complicated. For the sake of simplicity, we're focusing on a display to fit within a standard inline 10 x 10 booth space made up of readily available display parts rather than a custom exhibit. The range of display systems are wide and varied in their features, and so the short answer to the question "how much does a trade show display cost?" is "it depends." While it's possible to procure a display or a combination of retractable banner stands and table throws for under $1,000 and as low as a couple hundred dollars, it may leave you with a lackluster display.
September 20, 2018
What Are Some Different Trade Show Display Options?
Depending on whether you're an amateur to trade shows or a seasoned veteran, each person can have a vastly different idea of what a trade show display should include. A trade show booth can be as simple as a covered table, pipe and drape backwall, two retractable banner stands, and a literature stand. It's simplistic and can fit into even the smallest trade show budgets.
September 20, 2018
Backlit Displays for Dimly Lit Spaces
You can turn a bland entryway into a bright, visual experience by utilizing a series of backlit display panels. Whether it's a dark corner in a hotel lobby, college atrium, event space, or at the bottom of a stairwell, properly designing and employing backlit panels can reinvigorate any space with a punch of light and color. Backlit panels can also enliven your booth space during a preview reception where the lighting is set for mood or at events with performances.
September 10, 2018
Order, Design, Proof & Shipping Process
Overwhelmed about ordering your next trade show display? You’re not alone. There are a lot of options and jargon that can easily get you tangled. MODdisplays cuts away the confusion. We curate a select line of quality displays in easy-to-order kits to simplify your search.
September 10, 2018
Typography in Exhibit Design
Typography plays an important but often underestimated role in exhibit design. The font used in the design of a trade show display will often make a bigger impression upon attendees than the words themselves. Attendees and the general public are largely unaware of the influence that font choices can have on purchasing decisions, and you can use this to your advantage as an exhibitor.
August 13, 2018
5 Reasons Why You Should Exhibit at Trade Shows
Attendees are motivated to attend trade shows and business expos to stay up to date on their industry, and thus are open to seeing new products and services that can benefit their business. If you can position your latest product in a way to capture their imagination and attention, the potential is high for a strong return on investment for your participation.
August 9, 2018
How to Improve your Return on Investment (ROI)
At the end of the day, every trade show must have a return on investment. Not only helping to cover the plethora of costs of exhibiting for multiple days, but also to help the company's bottom line. You invest in your trade show displays, the handouts, the brochures, the staffing, the time commitment, and on and on. Every successful trade show appearance needs to move the needle: more clients, more contacts, more partnerships, etc. You need a measurable return.
July 13, 2018
8 Best Practices For Preparing Artwork for Your Next Trade Show Display
If your company has the resources to handle the design of your next trade show display, you will certainly have a strategic advantage in keeping your brand on point. Save yourself and your design team the headache by making sure they have the files saved in the proper size and format as well as using our provided templates.
July 12, 2018
3 Reasons to Use a Hanging Sign
Exhibiting at a trade show can sometimes feel like being a small fish in a large ocean. How will people find you in the sea of other booths, and what if they simply go down a different aisle and miss you completely? Never leave things to chance. Hanging signs are a great solution to put that worry to rest.
July 12, 2018
Shipping to Canada Simplified
To provide better service to our clients ordering trade show displays in Canada, we now offer a streamlined system for all shipments to our neighbors to the North.
July 6, 2018
Creating Booths That Scale Up or Down
Having one trade show display system that is versatile in a variety of sizes and configurations is a great way to use your money wisely and to maintain a cohesive brand. It also allows your team to keep the display fresh by mixing up the components and the layout. Some events are naturally more important than others, and your team will invest more heavily at those events with a larger space. Perhaps you like to maintain a small presence at some shows for brand awareness, and commit a larger presence at other shows for product demonstrations.
July 6, 2018
What Do I Need On My Shipping Label?
When shipping your trade show display, the information that should be included on the label will vary depending on where you are shipping it. Below is quick guide of what needs to be included depending on where the display is shipping.
June 26, 2018
What to Pack for Your Trade Show Booth Toolbox
Being prepared is a key skill for any trade show professional. There is limited time before, during, and after each event day's hours. You want to be focused on achieving your goals, not wasting time chasing down something. Pack these essential items for your next event
May 8, 2018
Beginner's Guide to Trade Show Displays
While trade shows can be traced back to medieval Europe, they remain highly relevant in modern times as a way for members of a specific industry to showcase, exhibit, and demonstrate their company's products and services face-to-face. Some of these events including business expos, auto shows, and conventions are closed to the public and require credentials to attend, but many are open to the public.
April 17, 2018
The Founding & History of MODdisplays
The company was started with the idea that buying a trade show display should be easy and intuitive. They believed the online buying process could be improved so customers could know exactly what their display would look like in advance. After seeking out high-value product lines and making contact with reliable vendors, MODdisplays focused on providing the best experience possible for our customers. Offering graphic design in a packaged (rather than hourly) format was an aggressive idea, but the simplified experience and up-front pricing earned the company a long list of satisfied clients.
April 13, 2018
How to Create a Professional Trade Show Display with a Small Budget
Whether you own a fledgling startup, work for a non-profit, or are leading an upstart marketing department, many of us have had the experience of making a large impact at a trade show with a small budget. Perhaps you've been advocating for your company to begin exhibiting at business expos, industry conventions, special recruitment events, or trade shows. You finally get the green light, but are provided a limited budget.
April 11, 2018
How to Layout Your Trade Show Booth
When you’re creating a booth layout for a trade show, its natural to focus a lot of attention on the visual elements of the booth. After all, the design and graphics will play a large role in how your brand is represented. Curb appeal is hugely important, and the design helps to visually express your brand’s message. With that being said, don't overlook how you plan to use your booth. The space needs to be planned out for how it will be used. How will people enter the booth? Where will you be positioned to answer questions? Where will you place information for easy access? Do you need space for storage?
April 5, 2018
Buyer's Guide to Portable Trade Show Displays
Portable trade show displays are popular because of the low cost of shipping and drayage, but picking the right exhibit for your company can be a tough project. There are hundreds of different models available online, and which one you pick will depend on your marketing budget and what types of accessories you need. No matter what type of trade show display you choose, the goal is to make a huge impact with your exhibit space and leave a lasting impression on visitors.
March 9, 2018
Basic Booth Size Configurations and Sizes
If you're new to trade shows, it can sometimes feel like people are talking in a different language when they're explaining booth options at an event. There are four common booth configurations Inline - booths with one side facing an aisle Corner - booths with two sides facing an aisle Peninsula - booths with three sides facing an aisle Island - booths with all four sides facing an aisle
March 6, 2018
12 Things To Know Before Ordering Your Trade Show Display
Ordering a trade show booth can be a little intimidating. Mostly because, like any industry, it has some technical terms that confuse things along the way. At MOD, we get it, and hope to help clear up some of the confusion. We have compiled a list of terms and phrases along with definitions and general knowledge to help proactively alleviate some of these issues.
March 5, 2018
The Quickest Setup For 10’ x 10’ Spaces
Setting up a complicated exhibit can cost your company staffing hours before and after the show. It can also cut into valuable face-to-face time with your potential customers. For many exhibitors, installation and dismantle is an unpredictable and chaotic part of trade show marketing that eats into their budget.
February 20, 2018
This Versatile Display Meets 5 Key Needs
At MODdisplays, many of our clients are in a similar situation as you are. They are responsible for ordering a portable 10x10 display that checks all of the following boxes. Most common needs in a trade show display: Can be checked on a plane Easy to assemble for different mechanical skill levels and body types Durable Looks professional Limited budget
February 14, 2018
Exhibiting at the Right Trade Show
Your trade show marketing program will have the biggest impact by reaching the most potential customers. To find the shows with the most potential, check trade show attendee lists. You should be able to find events populated with your target audience. Sometimes the biggest pool of potential customers might be found at a trade show in a peripheral industry.
February 6, 2018
Inexpensive 10ft Display Options
Most exhibitors start out with table top displays and progress to larger exhibits as their trade show marketing program picks up steam. In the past, floor displays were cost-prohibitive to many companies, but today there are many options accessible to any small business to move immediately into 10′ x 10′ spaces.
January 29, 2018
Five Graphic Design Mistakes
Sometimes when a deadline is looming, you might rush to finish a design. A new trade show display is an investment in your future business. You must get it right. Use these tips to make sure your next display is unforgettable.
January 14, 2018
5 Hidden Costs of Owning Your Exhibit
A few things to keep in mind as you're preparing for your next trade show, conference or event. Participation in any event, whether it's a trade show or business expo, can be unexpectantly costly if you are unprepared. Here are a few items to remember as you're planning your next exhibiting opportunity.
January 14, 2018
10 Common Mistakes Trade Show Exhibitors Make
1- Pick the wrong show in the first place. Many exhibitors with sound marketing practices puzzle at their lack of success at trade shows, but even the best marketing practices won’t help if you’re putting your product in front of the wrong audience. Finding trade shows populated with your target audience is the first step to success.
January 14, 2018
10 Biggest Advantages of Waveline Displays
There are endless options when searching for your next trade show display. One choice has become our most popular display for good reason. The Waveline and Waveline Media displays are versatile, adaptable, and make everyone's design look good. Here are a few reasons why we think you'll agree.
January 14, 2018