Tips, tricks, and advice about trade show displays and the trade show exhibitor experience.
Beginner's Guide to Trade Show Displays
While trade shows can be traced back to medieval Europe, they remain highly relevant in modern times as a way for members of a specific industry to showcase, exhibit, and demonstrate their company's products and services face-to-face. Some of these events including business expos, auto shows, and conventions are closed to the public and require credentials to attend, but many are open to the public.
June 5, 2018
How to Layout Your Trade Show Booth
When you’re creating a booth layout for a trade show, its natural to focus a lot of attention on the visual elements of the booth. After all, the design and graphics will play a large role in how your brand is represented. Curb appeal is hugely important, and the design helps to visually express your brand’s message. With that being said, don't overlook how you plan to use your booth. The space needs to be planned out for how it will be used. How will people enter the booth? Where will you be positioned to answer questions? Where will you place information for easy access? Do you need space for storage?
May 31, 2018
10 Biggest Advantages of Waveline Displays
There are endless options when searching for your next trade show display. One choice has become our most popular display for good reason. The Waveline and Waveline Media displays are versatile, adaptable, and make everyone's design look good. Here are a few reasons why we think you'll agree.
May 15, 2018
12 Things To Know Before Ordering Your Trade Show Display
Ordering a trade show booth can be a little intimidating. Mostly because, like any industry, it has some technical terms that confuse things along the way. At MOD, we get it, and hope to help clear up some of the confusion. We have compiled a list of terms and phrases along with definitions and general knowledge to help proactively alleviate some of these issues.
May 15, 2018
Buyer's Guide to Portable Trade Show Displays
Portable trade show displays are popular because of the low cost of shipping and drayage, but picking the right exhibit for your company can be a tough project. There are hundreds of different models available online, and which one you pick will depend on your marketing budget and what types of accessories you need. No matter what type of trade show display you choose, the goal is to make a huge impact with your exhibit space and leave a lasting impression on visitors.
May 15, 2018
The Founding & History of MODdisplays
The company was started with the idea that buying a trade show display should be easy and intuitive. They believed the online buying process could be improved so customers could know exactly what their display would look like in advance. After seeking out high-value product lines and making contact with reliable vendors, MODdisplays focused on providing the best experience possible for our customers. Offering graphic design in a packaged (rather than hourly) format was an aggressive idea, but the simplified experience and up-front pricing earned the company a long list of satisfied clients.
May 15, 2018
What to Pack for Your Trade Show Booth Toolbox
Being prepared is a key skill for any trade show professional. There is limited time before, during, and after each event day's hours. You want to be focused on achieving your goals, not wasting time chasing down something. Pack these essential items for your next event
May 8, 2018
How to Create a Professional Trade Show Display with a Small Budget
Whether you own a fledgling startup, work for a non-profit, or are leading an upstart marketing department, many of us have had the experience of making a large impact at a trade show with a small budget. Perhaps you've been advocating for your company to begin exhibiting at business expos, industry conventions, special recruitment events, or trade shows. You finally get the green light, but are provided a limited budget.
April 12, 2018
Five Graphic Design Mistakes Businesses Make, and How To Fix Them
Sometimes when a deadline is looming, you might rush to finish a design. A new trade show display is an investment in your future business. You must get it right. Use these tips to make sure your next display is unforgettable.
March 22, 2018
The Quickest Setup For 10’ x 10’ Spaces
Setting up a complicated exhibit can cost your company staffing hours before and after the show. It can also cut into valuable face-to-face time with your potential customers. For many exhibitors, installation and dismantle is an unpredictable and chaotic part of trade show marketing that eats into their budget.
March 22, 2018
Inexpensive 10ft Display Options
Most exhibitors start out with table top displays and progress to larger exhibits as their trade show marketing program picks up steam. In the past, floor displays were cost-prohibitive to many companies, but today there are many options accessible to any small business to move immediately into 10′ x 10′ spaces.
March 22, 2018
10 Common Mistakes Trade Show Exhibitors Make
1- Pick the wrong show in the first place. Many exhibitors with sound marketing practices puzzle at their lack of success at trade shows, but even the best marketing practices won’t help if you’re putting your product in front of the wrong audience. Finding trade shows populated with your target audience is the first step to success.
March 22, 2018
5 Hidden Costs of Owning Your Exhibit
A few things to keep in mind as you're preparing for your next trade show, conference or event. Participation in any event, whether it's a trade show or business expo, can be unexpectantly costly if you are unprepared. Here are a few items to remember as you're planning your next exhibiting opportunity.
March 22, 2018
Exhibiting at the Right Trade Show
Your trade show marketing program will have the biggest impact by reaching the most potential customers. To find the shows with the most potential, check trade show attendee lists. You should be able to find events populated with your target audience. Sometimes the biggest pool of potential customers might be found at a trade show in a peripheral industry.
March 22, 2018
This Versatile Display Meets 5 Key Needs
At MODdisplays, many of our clients are in a similar situation as you are. They are responsible for ordering a portable 10x10 display that checks all of the following boxes. Most common needs in a trade show display: Can be checked on a plane Easy to assemble for different mechanical skill levels and body types Durable Looks professional Limited budget
March 22, 2018
Basic Booth Size Configurations and Sizes
If you're new to trade shows, it can sometimes feel like people are talking in a different language when they're explaining booth options at an event. There are four common booth configurations Inline - booths with one side facing an aisle Corner - booths with two sides facing an aisle Peninsula - booths with three sides facing an aisle Island - booths with all four sides facing an aisle
March 22, 2018