How to Improve your Return on Investment (ROI)
At the end of the day, every trade show must have a return on investment. Not only helping to cover the plethora of costs of exhibiting for multiple days, but also to help the company's bottom line. You invest in your trade show displays, the handouts, the brochures, the staffing, the time commitment, and on and on. Every successful trade show appearance needs to move the needle: more clients, more contacts, more partnerships, etc. You need a measurable return.
July 13, 2018