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Tips, tricks, and advice about trade show displays and the trade show exhibitor experience.
Upcoming Trade Show Calendar
There are over 4,000 trade shows, expos, conferences, summits, and fairs throughout the United States and Canada annually. Now you can find upcoming trade shows on our Trade Show Calendar. Finding the right trade show to exhibit is key to any marketing strategy.
September 28, 2018
3 Things to Avoid Doing During Trade Shows
Trade show participation is an investment. For many companies, it's a sizable portion of their marketing budgets for the year. The return on investment is critical. It's easy to worry about the big items and forget about some of the smallest details. No matter what, there are a few things to avoid doing during trade shows especially while staffing the booth by yourself.
September 25, 2018
How Much Does a Trade Show Display Cost?
If you've been tasked with the job of researching the cost of buying a display for your upcoming trade show, expo, conference, or other special event, you know the answer to this question is complicated. For the sake of simplicity, we're focusing on a display to fit within a standard inline 10 x 10 booth space made up of readily available display parts rather than a custom exhibit. The range of display systems are wide and varied in their features, and so the short answer to the question "how much does a trade show display cost?" is "it depends." While it's possible to procure a display or a combination of retractable banner stands and table throws for under $1,000 and as low as a couple hundred dollars, it may leave you with a lackluster display.
September 20, 2018
What Are Some Different Trade Show Display Options?
Depending on whether you're an amateur to trade shows or a seasoned veteran, each person can have a vastly different idea of what a trade show display should include. A trade show booth can be as simple as a covered table, pipe and drape backwall, two retractable banner stands, and a literature stand. It's simplistic and can fit into even the smallest trade show budgets.
September 20, 2018
Backlit Displays for Dimly Lit Spaces
You can turn a bland entryway into a bright, visual experience by utilizing a series of backlit display panels. Whether it's a dark corner in a hotel lobby, college atrium, event space, or at the bottom of a stairwell, properly designing and employing backlit panels can reinvigorate any space with a punch of light and color. Backlit panels can also enliven your booth space during a preview reception where the lighting is set for mood or at events with performances.
September 10, 2018
Order, Design, Proof & Shipping Process
Overwhelmed about ordering your next trade show display? You’re not alone. There are a lot of options and jargon that can easily get you tangled. MODdisplays cuts away the confusion. We curate a select line of quality displays in easy-to-order kits to simplify your search.
September 10, 2018
Typography in Exhibit Design
Typography plays an important but often underestimated role in exhibit design. The font used in the design of a trade show display will often make a bigger impression upon attendees than the words themselves. Attendees and the general public are largely unaware of the influence that font choices can have on purchasing decisions, and you can use this to your advantage as an exhibitor.
August 13, 2018
Why Exhibit at Trade Shows
Attendees are motivated to attend trade shows and business expos to stay up to date on their industry, and thus are open to seeing new products and services that can benefit their business. If you can position your latest product in a way to capture their imagination and attention, the potential is high for a strong return on investment for your participation.
August 9, 2018
How to Improve your Return on Investment (ROI)
At the end of the day, every trade show must have a return on investment. Not only helping to cover the plethora of costs of exhibiting for multiple days, but also to help the company's bottom line. You invest in your trade show displays, the handouts, the brochures, the staffing, the time commitment, and on and on. Every successful trade show appearance needs to move the needle: more clients, more contacts, more partnerships, etc. You need a measurable return.
July 13, 2018
8 Best Practices For Preparing Artwork for Your Next Trade Show Display
If your company has the resources to handle the design of your next trade show display, you will certainly have a strategic advantage in keeping your brand on point. Save yourself and your design team the headache by making sure they have the files saved in the proper size and format as well as using our provided templates.
July 12, 2018