A few things to keep in mind as you're preparing for your next trade show, conference or event.
Participation in any event, whether it's a trade show or business expo, can be unexpectantly costly if you are unprepared. Here are a few items to remember as you're planning for your next exhibiting opportunity.
Moving your exhibit from show to show can be costly, especially if your display is bulky and heavy. For a standard 10’ x 10’ booth space, it is not unusual to spend $100 on shipping every time you exhibit. MODdisplays sells a range of lightweight exhibits that ship for much less, and some can even be checked as luggage by major airlines.
2- Set-Up Fees.
Many trade shows contract with companies who charge an hourly rate to set up and take down every exhibit. If your exhibit is easy to set up and take down, your rate will be much lower.
3- Electrical/Internet Costs.
There has been improvement across the board, but many trade shows still charge an extra fee for access to the internet and for electricity. Be sure you include these costs in your marketing budget.
Exhibits that store in a small footprint can be hidden in a closet, but many larger exhibits will require dedicated storage space between uses. Take storage costs into account when buying your exhibit.
5- Updating graphics.
Many trade shows are attended by the same visitors year after year. A display that works well now may become tired after a few years of use. Updating your graphics periodically is a good way to keep your exhibiting program fresh.