Trade Show Booths In Your Budget

Trade Show Booths In Your Budget

What Type Of Trade Show Booth Can I Purchase Within My Budget? 

Trade shows are a wonderful method to expand your business, and trade show booths enable you to attract and connect with potential partners and customers through innovative branding.

While trade shows are great, some trade show booths can be an expensive investment and may seem to be out of your price range at the moment.

If you want to find a high quality trade show booth that's within your budget, you must first understand how to budget and what the various types of booth costs are.  Check out our "Create A Budget" Blog Post for a quick reference.

Continue reading to learn what style of trade booth will help you make a statement on a limited budget.

How Do You Budget for a Trade Show Booth

When budgeting for your trade show booth, consider all costs involved with your display. This includes:

Trade show booth designs 

Since your trade show booth is the focal point of your event, you want to make sure it stands out from the crowd. 

You should think about the design of your booth, the colors, the message, the layout, and who is going to do the actual graphic design work. 

Great use of color and simple design to create an attractive and interesting graphic.

You should also consider the type of display you wish to use. There are numerous solutions available, ranging from a pop-up display to a modular display to a backlit display. The cost of your exhibition stand will vary depending on the type of display you select.

If you need help making your vision come to life, MODdisplays has an in-house graphic design team that offers a flat-rate graphic design service so you know the total cost and never get stuck paying an hourly price. 

If your design is print-ready, the MODdisplays in-house design team will proof it for free. 

Booth space and size 

The location of the trade show plays a huge part in the cost of your booth space and will determined what type of configuration your display will be.

The most common booth sizes are 10’ x 10’, 10’ x 20’, and 20’ x 20’, and the more space you rent, the more expensive it is.

Exhibitor Magazine reports that the cost of floor space ranges from $20 to $138 per square foot, according to MG Magazine. 

The Center for Exhibition Industry Research (CEIR) estimates that booth space accounts for 36% of trade show budgets.

Setup and breakdown

The larger and more complicated your booth, the more personnel you will need to set it up and break it down. As a result, the setup costs for bigger and more sophisticated exhibitions will consume a larger portion of your trade show booth budget.

MODdisplays offers a lot of high-end portable display options that don’t require hiring show labor to assemble or disassemble your booth. Avoiding show labor costs at each event can be a big money saver over time. 


When deciding on the size of your trade show booth, consider the cost of shipping and transporting the parts. The cost of shipping storage containers between events varies according to container size, weight, and quantity.

Make sure you know how many shipping cases your display uses and what the sizes and weights of those containers are. Limiting the amount of shipping cases needed will offer a huge lifetime value to your exhibit. 


Having a nice carpet or soft wood floor really makes your booth space stand out and look professional. Flooring will also make your booth more comfortable to stand in for your staff and visitors. 

20x20 Booth with Soft Wood Flooring

While flooring is a great addition to your space, it will add to your overall upfront cost and your continued shipping cost. If you can fit it in, great, but if it doesn't work now, keep flooring in mind for down the road. 

Trade Show Booths Costs 

Although you can buy a display or a combination of retractable banner stands and tabletops for $2,000 or less, these exhibits are not as eye-catching or polished as some other options in only a slightly higher price range. You should consider long-term solutions and invest in high-quality displays such as the ones listed below.

If you're looking for a standard banner stand wall, the Orient 10ft Display Wall starts around $700.

Banner Stand 10ft Trade Show Display
Orient 10ft Display Wall

Tension Fabric Display

Tension fabric displays are some of the most popular show booths seen at nearly every event.  These high quality displays offer a thin modern look and a large graphic at a great value. Generally a 10x10 display will run somewhere in the $700 - $4,000 price range, depending on size, style, and upgrades. 10'x20' Tension Fabric Displays can start at $1,500.

This 10ft Curved Waveline display is under $1,000 dollars while offering a large and professional looking back drop.

Waveline 10ft Curved Trade Show Display
Waveline 10ft Curved

If you like the look and ease of assembly of the tension fabric but really want multiple panels or maybe a monitor, you could consider something more in the $2,500 range like this Waveline Media 10.04.

Waveline Media 10ft trade show display
Waveline Media 10.04

Custom Modular Display 

A custom modular display is a fantastic trade show booth idea that can cost anywhere from $3,000 to 9,000 for a 10’x10’ display depending on customization, accessories, or upgrades. 

Modular trade show booths are designed to be sturdy and offer a custom-looking exhibit with a high-end appearance.

The XVLine XV1 10ft is a little more on the budget friendly end of the custom modular range at around $3,300.

XVline XV1 10ft Trade Show Display Model

If you like the high end look and would like to add a little more to the booth like a light canopy, monitor, and counter, the Exhibit line 10ft kit options may be another good fit for you. The below Exhibitline 10.02 booth comes in at around $8,500 but there a plenty of less expensive options.

Exhibitline 10ft Trade Show Display Kit - 10.02
Exhibitline 10ft Trade Show Display Kit - 10.02

Pop-Up Display 

Pop-up trade show exhibits are popular because they are so portable and quick to set up. They have a boxier look that is more in line with traditional displays. One unique benefit these displays offer over other display types is the ability to add branding to the sides of the exhibit. 

A 10ft pop-up trade show exhibit with graphics can cost between $800 and $2,000, while a 20ft pop-up display with graphics can cost $4,000 or more.

A standard 10ft Flat OneFabric kit like the one below costs roughly $1,500.

10ft One Fabric
10ft OneFabric Flat

Backlit Display 

Backlit displays are quickly rising in popularity. These exhibits are a wonderful trade show booth idea for enhancing your message and establishing a tone and mood. They will illuminate your booth, attracting more visitors and keeping them engaged throughout. 

A 10’x10’ backlit display can cost anywhere from $2,000 to $4,000 depending on the customization you desire, whereas a 10’x20’ backlit display can cost up to $7,000 or more.  

A more basic 10ft backlit display, like the one below, will start around $2,000.

10ft Wavelight trade show display
10ft Wavelight Display

If you're looking for a little more in your booth, a display like the ultra streamlined 10ft Infinity Backlit 10.05 Kit will fall in the $3,800 range.

Infinity Pro Backlit 10ft Trade Show Display Kit - 10.05
Infinity Pro Backlit 10ft Trade Show Display Kit - 10.05

Truss Display 

If you're searching for a unique way to present your brand, truss displays are a perfect option. With industrial styling, this trade show booth style work well for numerous industries. They are designed from durable materials and can be customized in a variety of ways. 

A truss display for a 10'x10' can cost between $5,000 to $10,000 depending on additional features and add-ons. 

As an entry level Truss display, the 10ft Lynx booth runs around $5,000 dollars.

Lynx 10ft Orbital Truss Display
Lynx 10ft Orbital Truss Display

If you're looking to be in the higher end of the 10ft Truss displays, you may want to consider a Helios which start around $9,500.

10ft Helios Display
Helios 10ft Orbital Truss Display

Are you ready to invest in a high-quality trade show booth that fits your budget? Look no further than MODdisplays. 

We provide eye-catching trade show displays that will make you look your best. Check out our unique backlit displays to take your booth to the next level or shop our other high quality 10’x10’ display Kits now!

December 14, 2022
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