Best 10 x 10 Trade Show Booth Ideas (Updated for 2023)

Best 10 x 10 Trade Show Booth Ideas (Updated for 2023)

Exhibitors have fully embraced backlit displays in 2023. With so many new options options like the Casonara 360 Exhibits, backlit booths are now portable, cost-effective and impactful.

Portability and versatility are crucial now more than ever. Many of the displays on this list are easy to assemble and pack into  one or two hard shipping cases. Plus, many of the displays on the current list can be used as shown, added on to in order to create a larger display, or broken down into smaller standalone exhibits.

We always aim to showcase a variety of trade show displays that we believe offer the best value for your investment and deliver long-term benefits. With that said, here is our updated list of the best 10 x 10 booth display ideas for 2023.

How Much Space is in a 10 x 10 Trade Show Booth?

A 10x10 trade show booth space occupies a total of 100 square feet. Here are a few ways to easily visualize the 10 x 10 booth layout.

  • Five standard front doors side-by-side are 105 square feet.
  • A basketball goal is exactly 10ft tall from the ground to the rim of the basket. If you laid four basketball goals in a square pattern, that would be 100 square feet.
  • The average wingspan of an adult male is 5'9'' and 5'4" for a female. If you stretch your arms out side-to-side with a colleague and hold each other at the wrist, your combined length is roughly 10ft wide which is how wide and how deep a 10 x 10 space is.

Right below is an overhead grid view of a standard 10 x 10 booth space, divided into 1ft x 1ft blocks. In this image, you can see a standard 10 x 10 back wall at the top of the image. For perspective, there is a waterfall display with a shelving unit. At the bottom of the image, which is the booth’s front, you can see the amount of space taken up by a standard CA600 hard shipping case-to-counter.

Understanding how much space you have available in your booth is important before deciding on what type of display you want. You don't want to put too many things in your booth or will start to look busy and cluttered. As a rule of thumb, try to leave at least 3ft of walking space between any exhibit in your trade show booth.

10x10 trade show booth space rendering broken into 1'x1' squares
10x10 trade show booth space broken into 1'x1' squares

With 10ft booths, you're typically trying to maximize value and make the best use of space as opposed to creating an over-the-top display.

This doesn't mean you want the cheapest booth available, it means you want the best display for your company while being practical and realistic.

Below we have laid out common situations our clients often discuss with us, along with our recommended 10 x 10 booth options. It’s important to note that not every kit will perfectly meet your needs, which is why we can customize these displays specifically for you.


Best 10 x 10 Booth Layout Ideas for New Exhibitors

Each of these displays (no specific order) was selected with a balance of price, ease of setup, and appearance in mind. All of these options give your booth a professional look without breaking the bank or requiring additional help to assemble. If you’re new to exhibiting and wanting to ease your way in without looking like you're new, these displays are the perfect place to start.

  1. Waveline 10x10 Flat Kit
  2. OneFabric 10x10 Flat Kit
  3. Orient Banner Stand Wall Kit
  4. Waveline 8x10 Flat Kit
  5. Waveline Media 10.13 Kit

Waveline 10x10 Flat Kit

The flat kit compared to the curved or serpentine versions offer a little more versatility for large events or regional shows. The Waveline flat display kits use a large tension fabric graphic that fits over an aluminum tube frame like a pillow case and then zips shut. 

Waveline 10x10 Flat Kit
Waveline 10x10 Flat Kit

Orient Banner Stand Wall Kit

The Orient Banner Stands have become a standard of sorts in the industry for reliable banner or pop-up stands. If you are only going to exhibit in 10x10 booths, we recommend getting a complete back wall display. If you do a lot of additional events where you will only use a banner stand or two, this option could be a practical choice. 

Orient Banner Stand Wall Kit
Orient Banner Stand Wall Kit

Waveline 8x10 Flat Wall Kit

Just like the 10x10 Flat Wall Kit, this display uses an aluminum tube frame with a tension fabric graphic that fits over the frame like a pillow case and zips closed. While this version is designed to fit in an 8x10 booth space, it still works well in a 10x10 space.  If you're looking for a 10 x 10 small trade show booth idea, this option offers more versatility at smaller shows.

Waveline 8x10 Flat Wall Kit
Waveline 8x10 Flat Wall Kit

OneFabric 10x10 Flat Kit

This display can be assembled and broken down in under two minutes with one person. OneFabric is an affordable and simple option if you want a basic back wall though it is not as sleek as the newer tension fabric display options.

OneFabric 10x10 Flat Kit
OneFabric 10x10 Flat Kit


Waveline Media  10.13 Kit

This Waveline Media kit takes advantage of a natural contrast by using two different sized tension fabric panels. Most clients use the large panel to brand the company and the small panel to highlight a specific feature, product, service, etc.

The great thing about this kit is that you can purchase the smaller Waveline Media D Panel graphics at a very affordable price and switch them out depending on what show you’re at or which audience you will be communicating with. This is a smart and affordable way to quickly build several exhibit options.

Waveline Media 10.13 Kit
Waveline Media 10.13

Best 10 x 10 Vendor Booth Ideas for Backlit Displays

For exhibitors who want to stand out without spending more on expensive booth spaces or fully customized display builds, these kits are for you. Picked using a balance of practical use, value, shipping, assembly, and impact, each of these kits have proven eye-catching displays with a favorable ROI.

  1. Infinity Pro Backlit 10.03 Kit
  2. Infinity Pro Backlit 10.06 Kit
  3. Casonara 360 Backlit 10.04 Kit
  4. Wavelight Backlit 10ft Kit
  5. Casonara 360 Backlit 10.06 Kit  

Infinity Pro 10.03 Kit

This kit is a great mix of versatility and impact. Since you have three 37.4"w x 94.5"h x 19” d backlit panels, you can create a lot of contrast by designing three unique panels that work as one back wall and three stand alone panels.

Infinity Pro 10.03 Kit
Infinity Pro 10.03 Kit

Infinity Pro 10.06 Kit

One of the best values you’ll find for a trade show booth backdrop idea is, the Infinity 10.06 kit. It  features a 10ft backlit back wall panel, a monitor stand, and an illuminated inflatable counter for the front of your booth. The counter and the back wall alone garner a lot of attention while the custom content on your monitor will help sell your brand.

Infinity Pro 10.06 Kit
Infinity Pro 10.06 Kit

Casonara 360 10.04 Kit

This is a newer display and one that has really started taking off at the end of 2022 and early 2023. The Casaonara 360 backlit displays come standard with a front, back, and two side SEG graphics that are all backlit. The starting price for this kit is slightly higher than some of the other displays on this list but the overall value is immense. Since you have 360° of backlit graphics, you can use this exhibit in nearly any event space. The entire back wall packs into a single hard shipping case that doubles as a branded counter.

Casonara 360 10.04 Backlit Kit
Casonara 360 10.04 Backlit Kit

Wavelight Backlit 10ft Kit

If you're looking at portable backlit trade show exhibits, this is one of the standard displays your team will want to consider. Using a simple aluminum tube frame, tension fabric graphic, and hanging LED light arrays, this booth goes up quickly and creates an eye-catching backlit back wall.

Wavelight 10ft Backlit Kit
Wavelight 10ft Backlit Trade Show Display Kit

Casonara 360 10.06 Kit

This is one of the most versatile 10 x 10 booth design ideas on this list. The back wall is made up of two separate panels, one 6ft wide and one 3.5ft wide. Both panels offer 360° of backlit graphics and can be used to create an in-line wall like in the photo, a 90° angle display, or used as stand alone exhibits. This one kit offers so many different display uses and gives you incredible backlit exhibits that would work in nearly any size booth or event space. Additionally, everything packs into a single case-to-counter hard shipping case.

Casonara 360 Backlit 10.06 Kit
Casonara 360 Backlit 10.06 Kit


Best 10 x 10 Exhibit Booth Ideas for Setup and Portability

We see a lot of companies that need portable booths for their outside sales reps or marketing teams. Typically, they are trying to maximize value by finding a durable display that is easy to assemble, looks nice, and ships well. The list below shows some of our more popular options for this type of customer. 


  1. Waveline Media Kit 10.17
  2. Waveline Media Kit 10.03
  3. Waveline Media Kit 10.12
  4. OneFabric 10ft Curved Deluxe Kit
  5. Waveline Curved 10 x 10 Display Kit

Waveline Media Kit 10.17

This may be our most popular Waveline Media kit because it offers so much versatility in a lightweight package. You have the option to use all three of the included panels to make a 10ft trade show display or you can use one panel by itself at a local event or meeting. The center panel is monitor ready so your team can design a monitor for your show booth. All of these panels also fit into one hard shipping case that conveniently doubles as a branded counter. 

waveline media 10.17
Waveline Media 10.17

Waveline Media Kit 10.03

This kit is monitor ready, lightweight, easy to assemble and has a unique angle cut panel that grabs attention at your show. Both panels (frame and graphics) pack neatly into a single hard shipping case that doubles as a branded counter. The entire kit only weighs about 50 lbs packed. 

Waveline Media Kit 10.03
Waveline Media Kit 10.03

Waveline Media Kit 10.15

The Waveline Media 10.15 offers a unique two panel setup that includes one taller panel at 8ft tall and shorter panel at roughly 7.5ft tall. This variation is just enough to grab attention while still aligning with exhibit hall regulations. We’ve seen a lot of customers use the extra space on the taller panel as a built in header.

‍Waveline Media Kit 10.15
Waveline Media Kit 10.15

OneFabric 10ft Curved Deluxe Kit

The OneFabric back wall goes up and comes down in under two minutes with only one person. While this kit is not as sleek as the other options, it is a practical way to achieve a professional looking 10x10 display space. This kit also includes a 6ft custom printed table throw and a hard shipping case. 

OneFabric 10ft Curved Deluxe Kit
OneFabric 10ft Curved Deluxe Kit

Waveline Curved 10 x 10 Display Kit

The standard of tension-fabric displays, the Waveline 10x10 Curved Kit has been our most popular display for years because of its simple design and professional look. This display comes with a hard shipping case that doubles as a custom printed counter and still weighs under 50 lbs packed. 

Waveline Curved 10x10 Display Kit
Waveline Curved 10x10 Display Kit



Best 10 x 10 Booth Ideas for Modular or Industrial Looks

If you need or want a heavy-duty display with the popular industrial look and feel, this list is for you. These trade show booth ideas with 10 x 10 measurements were selected for their sturdy frames, clean lines, and metallic accents. While they may take a little longer to assemble than the lighter weight options, none of these kits require more than two hours to build. 


  1. Exhibitline 10.07 Kit
  2. XVline 10.05 Kit
  3. Clio 10x10 Orbital Truss Kit
  4. XVline 10.01 Kit
  5. Exhibitline exb.0 Model

Exhibitline 10.07 Kit

This kit has everything you would want in a 10x10 modular display booth. The back wall has:

  • A large dye sublimation tension fabric graphic
  • A custom drop header
  • Custom printed wings
  • A TV mount that can support up to a 50” monitor

The front of the booth has a fully printed reception counter with space for storage. One of the best-kept secrets about this booth is that it can be assembled in about an hour once you have done a time or two. 

Exhibitline 10.07 Kit
Exhibitline 10.07 Kit


XVline 10.05 Kit

The XVline 10.05 Kit is quickly becoming our most popular modular display kit. The unique layout of one large tension fabric graphic and four stand-off graphics, side-by-side, gives you a lot of different design options. A lot of companies like that they can advertise individual products or services while still having a large logo branded graphic in the booth. One added bonus is that this booth also comes with built in storage. 

XVline 10.05 Kit
XVline 10.05 Kit

Clio 10x10 Orbital Truss

As one of the more popular 10x10 Truss kits, the Clio has a lot to offer. This display features:

  • Two large back wall graphics
  • Two printed header graphics
  • Two monitor mounts
  • Shelving 
  • A unique design

As far as the industrial look goes, Truss displays have long been an industry favorite. 

‍Clio 10x10 Orbital Truss
Clio 10x10 Orbital Truss

XVline 10.01 Kit

This kit uses a traditional XVline back wall with an oval header, rounded wings, and a large fabric graphic. A monitor mount and literature stand have been added to one of the outer extrusions due to the increasing need to have media in your booth. The front reception counter is also larger than usual and uses custom-printed graphics with metal extrusions to finish off the modular look. 

XVline 10.01 Kit
XVline 10.01 Kit

Exhibitline exb.0 Model

The exb.0 is a great place to start if you want a simple modular back wall that you can build your booth around. This back wall uses the very popular slanted canopy with a large rectangular header. The clear frosted wings also add a clean look to your large center fabric graphic. If you're just starting out in modular displays, you can’t go wrong here.

‍Exhibitline exb.0 Model
Exhibitline exb.0 Model


Best 10x10 Trade Show Display Ideas with a Monitor

Media in your trade show booth is becoming essential. It’s common for companies to include a monitor or tablet or both in their display design. The following kits were selected based on their popularity and because they come media ready. As with any trade show booth, adding additional interactive tools like iPad stands can help boost the ROI for your event. 

  1. Waveline Media 10.07 Kit
  2. Waveline Media 10.10 Kit
  3. Waveline Media 10.04 Kit 
  4. Exhibitline ex1.lp.0
  5. Infinity Pro Backlit 10.05


Waveline Media 10.07 Kit

The Waveline Media 10.07 kit grabs your guests attention with a unique booth layout that includes four Waveline Media panels, a storage area, and a “floating” monitor. This booth can be designed to include two “floating” monitors which is very helpful when giving digital demonstrations to booth guests or showcasing multiple products.

Waveline Media 10.07 Kit
Waveline Media 10.07 Kit

Waveline Media 10.10 Kit

This kit is perfect if you are looking for the standard 10x10 back wall graphic but like the “floating” monitor look. While the kit actually uses a standalone monitor stand, it's almost entirely hidden behind the display to achieve the “floating” monitor appearance. The nice add-on here is that if you ever need a standalone monitor stand for another event, you already have it. 

Waveline Media 10.10 Kit
Waveline Media 10.10 Kit

Waveline Media 10.04 Kit

This classic display is still very popular due to it's simple yet versatile layout. You get two perfectly sized panels that can create a 10x10 back wall or could be designed for use as standalone graphic displays. Both panels are monitor ready, though the standard kit only includes the mount for one frame.

Waveline Media 10.04 Kit
Waveline Media 10.04 Kit


Exhibitline ex1.LP.0

Many clients prefer the modular or industrial look for their booth. If this sounds like you and you want a display that includes a large monitor mount, consider the Exhibitline ex1.LP.0 back wall.

This is one of our most common modular back walls because not only do you get the large monitor in your display, but you also have a large fabric graphic, custom header, custom wings, and extrusion frame. This back wall is a great place to start building your media- ready modular kit.

Exhibitline ex1.LP.0
Exhibitline ex1.LP.0

Infinity Pro Backlit 10.05

Demand for backlit displays is growing rapidly but so is the need for media in your booth. The Infinity 10.05 kit does both. Using a free standing monitor stand that can be used with a vertical or horizontal mount, this kit allows you to take advantage of the glowing back wall graphic while still showing content on your monitor. 

Infinity Pro Backlit 10.05‍
Infinity Pro Backlit 10.05

Best 10 x 10 Trade Show Booth Display Ideas for Selling Merchandise

The main challenge of selling merchandise in a 10x10 booth is limited space. You need room to display the product and allow customers to interact, while also ensuring visiblity for your company branding. The following displays are highly effective in efficiently presenting your products. 

  1. Waveline 10x10 Waterfall Kit
  2. Waveline Media 10.11 Kit
  3. Waveline Media Merchandiser 10.12 Kit
  4. Wavelight Backlit 10.06 Kit
  5. XVline 10.02 Kit

Waveline 10x10 Waterfall Kit

This kit uses a standard Waveline 10ft Flat display back wall and then attaches what is called a Waterfall display. This display is a stand-off display that connects to the top of the back wall and stands on its own feet. It is made of an aluminum tube framing and a fabric graphic, just like the Waveline back wall.

Additionally, there are shelves that connect to the waterfall display so you can display your merchandise. The benefit of this is that you can have your branding on both the back wall graphic and the waterfall graphic, maximizing graphic space while showcasing products.

Waveline 10x10 Waterfall Kit
Waveline 10x10 Waterfall Kit

Waveline Media 10.11 Kit

The Waveline Media 10.11 Kit and the Waveline 10x10 Waterfall Kit are nearly identical. The only difference is in the Waveline Media 10.11 Kit, you also have a standalone monitor stand that fits into a pre-cut hole in the back wall graphic to give the appearance of a “floating” monitor. 

Waveline Media 10.11 Kit
Waveline Media 10.11 Kit

Waveline Media Merchandiser 10.12 Kit

This kit was designed in response to clients who wanted an easy-to-assemble display that could hold a lot of merchandise in a 10x10 display. The back wall is made of three tension fabric graphic panels. The center display is a standard 3.5ft w x 7.5ft h graphic panel. The two side panels are referred to as merchandiser displays.

These panels have an additional frame in the front that allows for shelving units or clothing racks. Like the waterfall display, this allows you to brand behind your products which opens up your design possibilities and helps you maximize your display space. Keep in mind that all three of these panels can be used as a freestanding display. 

Waveline Media Merchandiser 10.12 Kit
Waveline Media Merchandiser 10.12 Kit

Wavelight Backlit 10.06 Kit

Combining a backlit display with a merchandiser display is a great way to have people notice your brand and products. The backlit display is a true attention grabber while the fully branded merchandiser display showcases your items in a way that is easy to see and interact with. 

Wavelight Backlit 10.06 Kit
Wavelight Backlit 10.06 Kit


XVline 10.02 Kit

The XVline 10.02 kit is a true merchandise-selling display booth. The front of the booth utilizes a free-standing product display with four layers of shelves. The back wall features a large fabric graphic, a printed header, a monitor mount, and a counter. It also comes with a slatwall where you hang all types of products just like you would in a retail location. 

XVline 10.02 Kit
XVline 10.02 Kit

Summary

Ordering a 10x10 display can be a big step and a valuable investment for your brand. Understanding what type of 10x10 booth display ideas work best for your company is the key to maximizing your value and return on investment.

We recommend taking a look at our post “The Ultimate Guide To Purchasing a Display” for a quick list of questions to ask your team, your show coordinator, and your booth distributor before making a purchase.

Once you know what type of 10x10 booth fits your needs best, we hope this post can guide you toward some different ideas to consider.

If you have any questions, please feel free to schedule a time to talk with our team, shoot us an email at info@moddsiplays.com, or give us a call at 877.663.3976.

January 12, 2021
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