Tips, tricks, and advice about trade shows, display planning, budgeting, and the trade show exhibitor experience.
How to Get the Best Trade Show Booth Location
There’s a tendency to think that the booths closest to the front entrance to a show are the best locations. They are great spaces for visibility, and among the easiest to grab attention. Those spaces are also some of the only locations in the entire show floor that are guaranteed to be seen on the way in and on the way out. If you’re confident in the effectiveness of your trade show display and your booth staff to convert, then the spaces at the immediate front of the hall can be highly lucrative.
January 10, 2019
Trade Shows
A trade show is an event organized to bring together people from a specific industry over several days to network, demonstrate, discuss, test, learn, and sometimes buy the latest products, services, and best practices within their field. For example, one of the largest trade shows in the USA is CONEXPO-CON held every three years in Las Vegas. It gathers business owners, managers, and experts in the construction industry representing...
January 9, 2019
Examples of LED Backlit Trade Show Displays
More and more businesses are turning to LED backlit trade show displays as a way to stand out in a sea of booths. While the lighting is subtle, it certainly brings high impact in a crowded space. There are a variety of backlit displays on the market. The two most commonly available are lightboxes and tension fabric displays. While the general concept is the same, the two systems are vastly different. Both systems have a lighting system inside the frame and graphic.
November 27, 2018
5 Alternative Uses for Trade Show Displays
While most businesses purchase a display for the sole purpose of exhibiting at a trade show, there's no reason for it to live out the weeks and months between shows packed away in a corner or a closet. Many of the components used in most modern trade show displays can be repurposed for small events, around the office or in your company's lobby or atrium. Also, many of the products available from trade show display companies could be utilized in varied situations.
November 14, 2018
Shipping in & to United Kingdom Simplified
To provide better service to our clients ordering exhibition stands in the United Kingdom, we now offer a streamlined system for all shipments to our neighbors across the pond.
October 26, 2018
Alternatives to Banner Stand Walls
A retractable banner stand wall is a great beginner solution for a trade show display. The banner stands themselves have many positive attributes such as its lightweight, portable, and sets up quickly. There are some alternatives that may be more attractive to trade show exhibitors for a variety of reasons. For example, tension fabric displays such as a standard Waveline backwall are an excellent alternative to banner stand walls.
October 4, 2018
Get Inspired with Booth Display Ideas
Have you been tasked with creating a trade show display for your company, but you're lost at where to begin? If you've not been to a trade show previously, this can be a daunting task. But have no fear, the general idea can be simplified relatively easily. A general rule of thumb is to reduce the standard 10x10 backwall into one bold message, logo...
October 1, 2018
Upcoming Trade Show Calendar
There are over 4,000 trade shows, expos, conferences, summits, and fairs throughout the United States and Canada annually. Now you can find upcoming trade shows on our Trade Show Calendar. Finding the right trade show to exhibit is key to any marketing strategy.
September 28, 2018
3 Things to Avoid Doing During Trade Shows
Trade show participation is an investment. For many companies, it's a sizable portion of their marketing budgets for the year. The return on investment is critical. It's easy to worry about the big items and forget about some of the smallest details. No matter what, there are a few things to avoid doing during trade shows especially while staffing the booth by yourself.
September 25, 2018
How Much Does a Trade Show Display Cost?
If you've been tasked with the job of researching the cost of buying a display for your upcoming trade show, expo, conference, or other special event, you know the answer to this question is complicated. For the sake of simplicity, we're focusing on a display to fit within a standard inline 10 x 10 booth space made up of readily available display parts rather than a custom exhibit. The range of display systems are wide and varied in their features, and so the short answer to the question "how much does a trade show display cost?" is "it depends." While it's possible to procure a display or a combination of retractable banner stands and table throws for under $1,000 and as low as a couple hundred dollars, it may leave you with a lackluster display.
September 20, 2018